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We believe in creating garments of uncompromising quality, designed and crafted to allow the rider to express their individuality and uniqueness in the larger cycling collective. We create community, not cliques. We see opportunity, not constraint. And we encourage acceptance, not exclusivity.
Be fun, be passionate, be beautiful, be yourself—together.
Prologue
In early 2015, Roule’s founder, Paul, was in an unhealthy place. The previous year he saw the end of his nine-year marriage and lost his best friend since childhood in a car accident on Christmas Eve. He poured himself into his work thinking that the creative outlet and his drive to succeed would sustain him. Instead, he had a minor heart attack according to a blip on an EKG. He was overcome by stress from both life and work and didn't know how to manage it all. Paul was depressed. He felt hopeless. He just felt done.
After some strong encouragement to get outside and exercise, he decided to dust off his neglected road bike and go for a ride. It was slow and painful. He was embarrassed to realize how unhealthy he had become after being active and athletic his entire life. But he noticed something positive amidst the physical struggles—cycling was helping Paul decompress, clear his mind, and manage his depression.
Added bonus: His physical health rapidly improved in a matter of months.
As when he first learned to ride as a child, Paul was again hooked by the beauty and freedom of cycling.
Fast forward to 2017…
Paul woke up one morning having literally dreamt of a community where all are welcome to celebrate cycling and everything that makes it great. A group of individuals looking for their people, a place where they can belong, and the support to push themselves both physically and mentally. From that initial dream, Roule Cycling was born.
Roule Cycling is working to break down barriers and help make cycling accessible to anyone who wants to feel the rush of a descent, the accomplishment of a climb, and the camaraderie of a diverse community. We approach this in three ways:
What We Make...
Designed in Portland for wherever you roll. Through our exhaustive garment design and manufacturing process, Roule Cycling combines our commitment to craft, design, and the sport of cycling with your passion for high-quality, performance cycling apparel that—like you—is different from all the rest.
Where We Live...
Embracing Portland’s one-of-a-kind culture, our physical environment and climate, and the diverse cycling community here, Roule Cycling explores innovative partnerships, unexpected relationships, and the promotion and celebration of the place we call home through The Club Roule.
Who We Are...
Roule Cycling is committed to connectedness and community, and those values drive us to invest in our fellow humans. Through the creation of unique initiatives and partnerships, we promote awareness of issues that are close to our hearts and the hearts of those within our community, and provide opportunities for others to join in.
Individually, we can make a difference.
Together, we can create change.
Roll With Us.